Inflation is here and consumers are feeling it. This year has seen a shift in consumer behaviour due to a rise in prices. According to, to battle inflation, shoppers are using digital price comparison tools and coupon tracking. Furthermore, they’re buying fewer items and leaving with fewer goods for the same amount of money spent. Many consumers postpone buying certain products while they buy fewer quantities of others. However, consumers might buy in larger quantities because they think bulk purchases are cheaper, so ironically, inflation might actually lead to people buying more. As a retailer, understanding what to do to satisfy consumer demand is crucial to customer retention, so we have compiled a few tips to fight inflation-based consumer behaviour shifts.

Analyse your customers

Every company’s customer base reacts differently to changes in the economy. It is important to examine your customers’ changes in frequency and spending. Something to consider is also their purchasing power and affluence – i.e., their sensitivity to increasing prices.

Reduce inventory and focus on best-sellers

When times are tough, consumers are likely to spend less on products they don't necessarily value, so make sure you prioritize your top-selling items. A flexible stock level and availability policy support your organization's ability to focus exclusively on the right categories and products.

You don’t need to be cheap on every item

Piggybacking on the last point, it is important to ensure price competitiveness on the right items. Having re-reviewed your KVI (key-value item) list, you should consider the changes in shopper needs and habits during the pandemic, as well as the current supply and demand shock to ultimately come to that decision.

We hope that you’ve found this article useful. How are you dealing with inflation and consumer behaviour shifts? Let us know.


Get in touch!

Phone: 01908 366633

Email: [email protected]



on 0


Leave A Reply

Your email address will not be published.