3 Christmas Marketing Ideas for food retailers and restaurants

We recently explored how you could profit from different holidays and events. And there isn’t a bigger holiday than Christmas. The majority of Brits are willing to spend big when it comes to Christmas pleasure.  This is because consumerism is a major part of the Christmas season with gifts being exchanged and families coming together to celebrate. This year's holiday festivities are expected to cost an average of £1,116 per household, according to YouGov polls. A significant part of it (14%) is estimated to be spent on food and drinks. This is where you and your business come in. In this post, we are going to explore three different ways you can increase sales during the Christmas period.

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Launch a special offer

This is a great time to launch a special offer for your customers. Discounts, bundles, gifts, etc. There is a world of different deals that you can offer to the public. A great way to get people to spend is by offering them a freebie if they spend a certain amount. Sports Direct does this by offering a £20 voucher for anyone who spends £100 or more. Restaurants could offer dessert on the house if 4 or more people order 3-course meals. Try to think about how to creatively attract more customers, and how to make them spend more at your shop or restaurant.

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Optimize your E-mail marketing

Email marketing is important for every shop, especially during the holiday season. You should take advantage of this season to boost your email marketing campaigns with a focused campaign that emphasizes specific products and offers and provides information relevant to the season, such as extended trading hours. If you decide to run limited-time offers, campaigns with a relevant theme can be effective, as they also help to generate buzz.

Using it in conjunction with existing marketing campaigns can help you drive your mailing list to those campaigns. It is great to have a deal for everyone but if no one is exposed to it, there will be nobody to purchase your products.

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Have a special event

There's nothing that attracts customers more than a special event. Whether you’re an online or physical store or even a restaurant, people love special occasions. Hosting a series of flash sales for online stores could appeal to customers. Physical retailers can offer a boxing day special in their store to take advantage of the increased foot traffic after Christmas. For a week or two, restaurants could serve Christmas-themed meals and take advantage of the festive frenzy.

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There are many ways that you can increase revenue for your store in this Christmas period. If you are planning to increase your stock, we are offering you free shipping if you spend £500 or more this winter.

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