Post Pandemic: Three Ways You Can Increase Sales After Lockdown
In 2020 we were all faced with a global pandemic that changed our whole lives. Face-to-face interaction was ceased and shops were forced to close their doors. During this time, many businesses have struggled and seen a decrease in profit for longer than they could have ever imagined.
Now, a year later, we are finally beginning to see things opening up again – so how can you increase sales as we ease out of lockdown and what will this mean for the future of your business?
Ensure Your Customers Can Find You Online
Given that a lot of sales have migrated to online stores, it will suddenly feel like you have a lot more competition after lockdown, if it doesn’t feel like that already. Due to this, you will need to think about your business’s visibility online. You need to ask yourself one question: how easily can people find your business through searching the name, or products you sell?
Your existing customer base will probably already be aware of your online presence; but you need to make sure new customers see your website over one of your competitors. In order to do this, you need to check your website’s visibility on Google based on the keywords people are most likely to use when searching for your products and/or services. The most effective way for you to drive traffic to your site is by formulating an SEO strategy that utilises these keywords and allows you to rank above your competitors when someone searches for you or your products/services.
Utilise Your Social Media Accounts
Throughout lockdown, more and more people took to social media as a way to fill their newly-emptied schedules. Facebook, Instagram and Twitter all saw an increase in members over the last year, and you could use this to your advantage.
By developing your business’s presence across your social media accounts, you will reach a wider audience and give them a reason to come back to you for more. When considering using social media to increase sales, remember to cater for your audience; create content that is authentic and, most of all, shareable. After all, the more people that share your business, the more potential customers you will have.
Think About Investing
Although this last year has been difficult, you have proven that your business is still worthwhile. Therefore, now might be the time for you to invest in something for the future; to ensure your business grows, despite the challenging year we have had. Investing may feel like a daunting prospect, especially after the uncertainties we have experienced. But, adapting and evolving your business will be recognised by your existing customers and lead to an increase in sales, even after the year we have had.
With things beginning to open up again, now is the time for you to drive sales and really make your presence known after the tough year we have all had. Just because things are beginning to open up, doesn’t mean now is the time for you to begin to relax; there will be new challenges along the way and the more prepared you can be for them, the better.
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